.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, when adapted to snagging billions in equity capital yearly, have actually raised nearly $360 million so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn results from market concentration, enhanced regulatory pressures, and also financial uncertainties.ADWEEK consulted with 5 VCs that remain to acquire adtech firms, in spite of these challenges, concerning what they are searching for and what they steer clear of. Probably unsurprisingly, these capitalists are targeting opportunities in privacy-focused technologies as well as industry-specific regions like hooked up TV.